We create solutions.
The wants and needs of customers are different for every business. You can't reach all target audiences, genders or age groups using the same techniques. We create marketing solutions specifically for your target audience and then use the most effective techniques to deliver your message to them.
One thing that is consistent among target audiences...B2B, retail, professional, etc. ...they all want value in the communications they receive. They want information or news that is directly relevant and immediately useful.
An attractive and easy-to-find website is an absolute necessity for every business, small or large. More-and-more, customers will do their due diligence about a business on the Internet before they ever call or walk in the door. However, having a website can be a negative if it is old, out-of-date or broken. The same is true for all online activities such as email and content marketing, blogging, podcasting, etc.
Let us show you the best practices for online communications tools and how they can help your business. It's not a difficult or expensive as you might think.
1:1 Marketing & Direct Mail
For many businesses, mail is just as important as a good website.
Mail can be used to drive people to your website, store or both. Mail helps you keep your client database up to date. A letter or postcard can deliver a personalized experience for the customer or client like no other medium can.
On the other end of the spectrum, EDDM can deliver your message to every door in your neighborhood at a surprisingly low price.
See how direct mail and personalized printing can bring traffic and attention to your business.
Visuals & more...
The hard truth is that people don't want to read anymore. They want to see and watch and listen. Moreover, attention spans continue to decrease. The 60-second TV commercial has become the 30-second commercial...then 20-seconds...now 6-seconds.
We use the science of imagery for marketing: what gets attention and what doesn't...for websites, presentations, printed material, webinars, and other visual media. The response to visual images can be exceptionally strong. When your imagery works effectively on the instinctual level of the viewer, you are certain to get noticed.
Why do shadows in images get your attention? You probably didn't notice, but you looked at the shadows in the picture before you looked to see what the man was doing. The shadows could contain potential danger. The man's position and posture tell your brain he's harmless. It's part of the science of imagery.