Small Businesses are Different

Small businesses very often have substantial challenges when it comes to marketing. A common problem is not understanding the purpose and value of marketing..."We'll do marketing when we have the money for it." Then, there is the lack of in-house marketing knowledge and talent..."My nephew is making a website for us." 

That’s why we provide a systematic, multi-faceted and full-service approach to marketing your small business …

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Grab Low-Hanging Fruit

Everyone wants to see more traffic, more inquiries quickly.

That's why we first aim for the lowest hanging fruit. The purpose is to get relatively fast and meaningful increases in customer traffic from simple, low cost measures such as improving online visibility, improving messages, correcting elements generating negative impressions or reaching out to existing customers.

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Know Your Business

Knowing what business you are really in is critical for long-term success…it identifies your ideal audience, the proper markets and current and potential competition. It also helps reveal new business growth opportunities.

One-time photographic industry giant, Kodak, viewed itself as being in the film business. Kodak customers, however, weren't buying film but a way to preserve memories in photographs. When digital photography eliminated the need for film, Kodak was too far behind to catch up.

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Address the Audience

Evolving technologies and behaviors make small business promotion evermore complex. Some people are abandoning computers and exclusively using smart phones while others are "disconnecting" from the smart phones. Moreover, people are reading less and have much shorter attention spans. Proof of this is the emergence of the 6-second TV commercial. This is why we consider all options when it comes to understanding your target audience and ways to get your message to them.

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Make the Competition Irrelevant

It's often said the definition of insanity is doing the same thing over-and-over expecting a different result. Similarly, many small businesses sell all the same products to all the same customers as all the competitors and expect good results. It may not be insane, but it certainly is a tough way to grow a business. We work with you to identify and take steps to develop offerings that create a much larger marketspace with new customers and little or no competition.

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Develop Knowledge

Data and information help gain knowledge that leads to business success. Modern technologies greatly aid in collecting and analyzing data about your marketing, business, customers and competitors …and informed decision-making. Moreover, data helps you personalize messages to your audience to deliver a more attention-grabbing, valuable and relevant experience.

Too many small businesses ignore some of the most basic information about their business and customers:

• Who comes in the store
• Who calls on the phone
• Who sends an email
• Why they contact us
• What they want
• What they purchases or don't purchase