Small Businesses are Different
Small businesses very often have substantial challenges when it comes to marketing. A common problem is not understanding the purpose and value of marketing..."We'll do marketing when we have the money for it." Then, there is the lack of in-house marketing knowledge and talent..."My nephew is making a website for us."
That’s why we provide a systematic, multi-faceted and full-service approach to marketing your small business … |
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Know Your Business
Knowing what business you are really in is critical for long-term success…it identifies your ideal audience, the proper markets and current and potential competition. It also helps reveal new business growth opportunities.
One-time photographic industry giant, Kodak, viewed itself as being in the film business. Kodak customers, however, weren't buying film but a way to preserve memories in photographs. When digital photography eliminated the need for film, Kodak was too far behind to catch up. Vertical Divider
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Make the Competition Irrelevant
It's often said the definition of insanity is doing the same thing over-and-over expecting a different result. Similarly, many small businesses sell all the same products to all the same customers as all the competitors and expect good results. It may not be insane, but it certainly is a tough way to grow a business. We work with you to identify and take steps to develop offerings that create a much larger marketspace with new customers and little or no competition.
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Develop Knowledge
Data and information help gain knowledge that leads to business success. Modern technologies greatly aid in collecting and analyzing data about your marketing, business, customers and competitors …and informed decision-making. Moreover, data helps you personalize messages to your audience to deliver a more attention-grabbing, valuable and relevant experience.
Too many small businesses ignore some of the most basic information about their business and customers:
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